Session Replay
SHARE
Description
In an age of mass media consumption, news is found everywhere but large media houses dominate the market. Small publications are finding it much harder to compete, especially when they serve small markets like those found amidst island communities. With local media being replaced by major international entities, what are the impacts on journalism, politics, and society in affected communities?
Speakers
Mark Corrigan has over 12 years’ experience working in digital advertising, media and production.
Mark’s extensive knowledge of digital advertising stems from his work with some of the largest global publishers and ad networks including BBC, The Guardian, MSN, Yahoo, Outbrain, The Irish Times, Verizon Media, Vice, Tumblr and multiple indigenous Irish publishers.
Across these publisher and ad networks, Mark has worked with the biggest spending advertisers across multiple industries providing bespoke solutions. Mark’s specialities lie in programmatic advertising, branded content, premium publisher alignment, brand identity, and data monetisation.
Mark has also held voluntary Chairman Positions for various IAB (Interactive Advertising Bureau) councils, most recently the Digital Audio, Mobile and the Video council. As part of this, Mark has spoken at many flagship industry events in Europe.
Since moving to The Caribbean market, Mark is General Manager and a Director of Trend Media. Part of Digicel Group, Trend Media provide companies with performance marketing, creative solutions and publisher alignment. Trend Media are partnering with leading publishers in The Caribbean to create a new Publisher Alliance to help promote and protect the Caribbean digital media industry via 1st party data innovations.
