WEBINAR
Why you should watch this webinar
Chinese outbound tourism will start again in 2021, recovering faster than other source markets and becoming evermore dominant as an international tourism market in the coming decade. However, based on the mixed experiences with Chinese mass market tourism in the past in addition to the development of new needs and expectations of Chinese travellers in 2020, a more sustainable and satisfaction-based approach to the Chinese market is needed. This is true especially for destinations with limited carrying capacities and fragile ecosystems like most islands.
The webinar offers new approaches and strategies for a successful long-term engagement with Chinese visitors. The webinar is lead by Island Innovation in coordination with Prof. Dr. Wolfgang Arlt, the CEO of COTRI China Outbound Tourism Research Institute. Speakers from China and several tourism markets share their insights and answer live questions from the audience.
Meet our Speakers:
Hans Lagerweij
President, Albatros Travel
Visiting researcher/professor at universities in China (Ningbo U, Sun Yat-sen U Guangzhou), United Kingdom (Leeds U), Australia (Curtin U) and New Zealand (Tai Poutini U)
Member of PhD Supervisor/Examiner team at universities in Hong Kong (Hong Kong Polytechnical U), Germany (KU Eichstätt), UK (Teesside U), Spain (Girona U, U Rovira i Virgili Tarragona)
Vice President Western Europe ITSA International Tourism Studies Association (Beijing/Greenwich)
Prof. Dr. Wolfgang Georg Arlt
CEO China Outbound Tourism Research Institute
Richard Adam
CEO Trend Transfer Co
• Co-founder of LN Hotel Alliance (an alliance of 14M+ loyalty members with Ling Nan Hospitality, China Southern Airlines and GZL Travel Services)
• Head of Hospitality at The Asian General Chamber of New Retail
• Advisor for travel-tech start up @ Telkie
• Ex-hotelier at Four Seasons Hotels Corporate Office in Canada, Vice President at a publicly-listed mar-tech company VIP International in Canada, Vice President at leading Digital Agency Open World in UK, Vice President APAC at Small Luxury Hotels of the World before joining Compass Edge
• Keynote speaker at major industry conferences such as ITB, Hospitality Asia Conference, WiT WebInTravel, Buzz Expo and Chat Conference, etc.
• Columnist at TD TravelDaily and Travel Media News Asia
• Leads Compass Edge to win Top 10 Travel & Hospitality Service Providers in 2018 & 2019, Silver CTW (Chinese Travelers Welcome) Award by COTRI (China Outbound Tourism Research Institute and Ctrip in 2019 and Seven Stars Luxury Hospitality Online Branding and Marketing Agency for China Award in 2019 & 2020
• Master of BA at Ivey Business School, The University of Western Ontario, Canada
• Doctorate of BA (Business Research) at University New Castle, Australia
Anita Chan
CEO Compass Edge
Joel Keimelo
Marketing Coordinator at Papua New Guinea Tourism Promotion Authority
This webinar is hosted by Island Innovation, a global network that connects island stakeholders through digital communication and events. Our platform helps drive sustainable change across island and rural communities by sharing innovative projects and best practice.